Virat Kohli, the batting legend of Royal Challengers Bangalore (RCB), made a surprising decision on April 9, 2025, when he gave his Instagram timeline a complete makeover! In the middle of the intense IPL 2025 season, Kohli decided to clean up his feed by removing all the promotional posts, paid partnerships, and advertisements from the main section. These posts have now been moved to the ‘reels’ section of his profile. So, if you visit the ‘posts’ section of his Instagram now, you’ll only see his gym workouts, training snaps, personal moments with family, friends, and updates related to his business ventures.
This sudden move has left many wondering about the reasoning behind it. Neither Kohli nor his team has made any official statement explaining why they decided to separate regular content from sponsored ones. Considering that Kohli holds the title of having the most followed Instagram account among Indian athletes, this is a pretty big deal. This change likely aims to bring more attention to his personal projects, as the ‘posts’ feed is the first thing people see when they visit his profile.
Fans have noticed this change, and their comments are filled with surprise. One user replied to Kohli’s post about the opening of a new One18 restaurant branch in Gurugram, saying, ‘Ads moved to reels section, the feed looks sooo good.’ Another fan chimed in, ‘King Kohli removed all the advertisements in his account?’ This decision seems to have created quite a buzz among his massive fanbase!
Speaking of Kohli’s social media presence, the cricket superstar is not only dominating Instagram in India but also holds the title of the most followed Asian individual on the platform with a staggering 271 million followers! Globally, only football legends Cristiano Ronaldo (651 million) and Lionel Messi (505 million) have more followers than Kohli. Kohli’s post celebrating India’s 2024 World Cup victory remains the most liked post on his account, raking in nearly 22 million likes!
But that’s not all! When it comes to his performance on the field, Kohli has been on fire in IPL 2025! After four matches, he has already accumulated 164 runs, including two superb fifties. His incredible batting form has played a crucial role in RCB’s success this season. Currently, RCB is sitting comfortably in the third spot on the IPL 2025 points table, having won three out of their four games. Notably, RCB has ended long-standing jinxes, including a 17-year winless streak in Chennai and a decade-long dry spell at Wankhede Stadium. In their latest clash, RCB secured a thrilling 12-run victory over Mumbai Indians (MI). The team will next face Delhi Capitals (DC) at the M Chinnaswamy Stadium on April 10, 2025.
